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COVID-19 was completely unprecedented and happened so fast that unfortunately for many, no matter how fast they reacted, they could not contend with it. So how do you plan for something that no one has ever experienced before?

As of March 2020 the sand beneath our feet shifted as never before, and the assumptions that worked well in more predictable times need to be put aside. In the words of Albert Einstein, “The thinking that got us to where we are today is not the thinking that will get us to where we need to be”.