The Covid-19 pandemic has unquestionably impacted every business.
For some it has required a ramping up of activities to meet the unprecedented demand. For others it has meant that they have had to pause and adjust their operating approach to adapt to a new normal. And for many it has required a complete overhaul of their business in order to survive.
Wherever your business is on this transition spectrum, you now need to give serious consideration to how you prepare for – and compete in – whatever lies ahead.
You Are Not Alone
Where to start with your forward transition can be daunting. And although much is being said about ‘getting through this together’, you may feel quite alone as you set out on your journey. But there is a way to cut through all the confusion and ambiguity.
Take Back Control
We believe in keeping it simple and taking one step at a time. That getting through this uncertainty requires distilling things down into a series of progressive actions that allow you to take back control. We describe this process with four words.
Take Back Control
We believe in keeping it simple and taking one step at a time. That getting through this uncertainty requires distilling things down into a series of progressive actions that allow you to take back control. We describe this process with four words.
Rethink, Revise, Reset, Rework.
Our FourWord™ approach provides business owners with a step-by-step methodology that takes you through a transition from chaos to clarity by enabling you to focus on the opportunities that await you.

- • Accept what is different
- • Understand your customers’ changed needs
- • Recognize your opportunities and threats
- • Decide what to throw out – keep – change
- • Develop your new operating plan
- • Assess your resources – fill in the gaps
- • Restructure your finances
- • Adjust your exit strategy
- • Get your stakeholders on board
- • Customers, Employees, Investors, Family
- • Communicate progress – build commitment
- • Prioritise the actions to implement your plan
- • New skill sets, financing. outside help
- • Create your execution schedule & budget
- • Celebrate successes along the way
Rethink, Revise, Reset, Rework.
Our FourWord™ approach provides business owners with a step-by-step methodology that takes you through a transition from chaos to clarity by enabling you to focus on the opportunities that await you.

- Accept what is different
- Understand your customers’ changed needs
- Recognize your opportunities and threats
- Decide what to throw out – keep – change
- Develop your new operating plan
- Assess your resources – fill in the gaps
- Restructure your finances
- Adjust your exit strategy
- Get your stakeholders on board
- Customers, Employees, Investors, Family
- Communicate progress – build commitment
- Prioritise the actions to implement your plan
- New skill sets, financing. outside help
- Create your execution schedule & budget
- Celebrate successes along the way
Getting Started
Taking back control of your business begins with clearly understanding how the recent upheaval has impacted each of the major categories of your operations. Once you have been able to prioritize where you need to focus, you can begin to rethink your business.
Complete our 17-point diagnostic report to determine how and where COVID–19 has impacted your business as you move forward.
When you’re done you should have a fairly clear perspective of what your priorities should be and where you need to focus. If you would like some help working through this or discussing your ideas, we are here to help.
Get in contact with us. We will provide you with further details of the implications of your results and help you get started on what you need to do to begin your forward transition.