What is Sustainability and Why Does It Matter for Your Business?

By: John Hotson,
Business Transition Alliance Co-Founder

With a prediction from Steven Hawking in 2017 that we only have 100 years left on Earth, we hear the term “sustainability” a lot more than ever these days. But what does “sustainability” have to do with your business, and why does it matter to you as the owner?

It comes down to this reality: we’re all in it together. Climate change is a quantifiable, global problem that we are each wrestling with on a daily basis. But environmental and sustainability efforts need to be addressed by more than just us as individuals. As John Elkington stated in 1994, the sustainability issue fits right in with the three types of responsibilities corporations must be held accountable for: economic, social and environmental.

According to the BDC, enforcing a sustainability strategy for your business can lead to reduced waste, lower costs and increased customer engagement. So not only is there an incentive for such a strategy because its good for the planet, but it is also good for business.

Take, for example, the fact that suppliers are increasingly being asked to provide information about their green initiatives. Companies such as Walmart, Philips, and Ford have strict requirements for their suppliers to reduce their greenhouse gas emissions and to improve overall sustainability initiatives throughout the supply chain.

Environmentally friendly products and services are more in demand now that sustainability has become such a pressing concern over the last few years. As a result consumers are actively looking to put their loyalty into a company that takes corporate environmental responsibility seriously.

However before you start marketing your business as being committed to sustainability you need to make sure you have something tangible to show your customers. Implementing a sustainability strategy will differ from business to business.

The first step is to find out what kind of sustainability plan is appropriate and achievable for your business and start from there. We at BTA can help. Please contact us today to find out how.

About John Hotson:

John is a seasoned marketing and communications professional and running addict. He has worked as both a business owner and advisor to owners who are committed to improving the value of their business. John is a principal of Clearwater Corporate Communications and a co-founder of The Business Transition Alliance.


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