As we prepare to come back to the workplace after the summer season, it is important to reconsider business trends and consumer behaviors to stay one step ahead of the competition.
Here are some trends to keep an eye on this fall:
1. Developing Short-Form Video Content
It is no secret that short-term video content has become extremely popular on social media. Platforms such as TikTok, Instagram Reels, and YouTube Shorts have been investing in this form of media as a way to communicate with large audiences. Taking advantage of this trend can prove to be extremely lucrative for small businesses throughout the world.
2. Providing Solutions Before Problems Arise
Nowadays, customers want to know how to go about an issue before it arises. They don’t want to spend too much time talking to customer service to solve their issue and would prefer to know what actions they can take immediately. Creating ready-made, simple, proactive solutions can ensure that your customers stay satisfied with your products and services.
3. Creating Leadership Positions
Many people are leaving their jobs today because of a lack of leadership opportunities. Take the time to identify high performing individuals and don’t be afraid to push them out of their comfort zone — a great test to see if someone is leadership material. In addition, aligning your leaders with a shared vision will surely help in retaining your leaders and motivating them to shape your company’s strategic direction.
Being aware of those types of trends can ensure that your company achieves a more successful 2022. At BTA, we are always looking for trends and ways to improve your business and ours. Contact us at firstname.lastname@example.org for more information.
We are business owners and advisors that offer consulting services to entrepreneurs. Working hands-on, we help develop and implement effective strategies that increase business value, growth and profitability, to prepare for the future.