Having a consistent social media presence is an essential part of running a business these days. In the world of digitalization, if your brand does not have a presence on digital platforms, it is as if your business does not exist. Your social media presence determines how your customers will perceive you, and you must dedicate time and effort to curating it.
Social media platforms offer marketers endless opportunities to reach new and existing customers. But keeping your social media presence real and representing your brand uniquely and interestingly can be a difficult challenge. Digital platforms allow their users to curate and perfectly filter their moments in life, but that can also seem unrealistic and unachievable to your followers and customer base. Staying genuine and real is a vital part of making a lasting connection with your followers and customers seeking authentic experiences.
Creating authentic content can truly forge a deeper connection with customers, which encourages brand loyalty that goes beyond sales. A loyal customer is also a customer willing to engage with your brand and build a sense of self with your organization. Supporting authentic brands not only makes customers feel good about their purchases but also makes them feel good about themselves.
When deciding how to present your organization online, you should keep a few things in mind:
Don’t copy your competition
Make sure your content is unique to your brand and your customer base. It is hard not to compare your brand to others in social media, especially when it seems like your competition is getting more engagement on a certain post or campaign. However, creating similar content is not the way to go. Make sure to find your base, and create unique content that speaks to them.
When engaging with followers, use your authentic voice. Don’t say what you believe your followers want to hear, but rather use your real voice. If you make a mistake, take ownership and apologize if needed, and remember to be respectful because your responses to the public will be out for the world to see.
When talking about important topics or dealing with any hardship that comes with owning a business, be honest with your followers. Not everything needs to be perfect, and it is okay to be open and honest in a way to establish authenticity.
Building a strong social media presence takes time and effort, but in the age of digitalization, it is something that pays off. At BTA, we understand what it is like to own and care for a business, and we are here to help. Follow us on our LinkedIn and Facebook and subscribe to our YouTube channel for more content like this!
We are business owners and advisors that offer consulting services to entrepreneurs. Working hands-on, we help develop and implement effective strategies that increase business value, growth and profitability, to prepare for the future.