Business Model Adaptation: How Do I Change?

Business Transition Alliance

Business Transition Alliance
Business Model Adaptation: How Do I Change?

The past two years have brought to light the importance of business adaptation. External and internal causes are constantly forcing business owners to adapt and change their business models. Although innovating and adapting a company’s business model is not an easy task, it is crucial for the success and longevity of any organization.

Where Do I Start?

A business model is how a company creates, delivers, and captures value in economic, social, or cultural contexts. It is designed for the successful operation of a business and it is at the core of a business’s profitability. Just as with any other aspect of an organization, business owners need to be prepared to make changes and adapt their business models to fit current circumstances.

Here are some ways you can do this:

  1. Changes in the relationship with customers

COVID-19 has completely changed how companies communicate and relate to their customers. Beforehand, most businesses focused on face-to-face relationships, but this has been highly affected by COVID-19 restrictions and rules on social distancing. As a result, companies have found themselves strengthening their customer-client relationships in other ways, such as virtual forums, online gatherings, videos, digital content, etc.

How do your customers want to be dealt with? Now is the time to reach out to them and restructure your relationships.

These times have provided companies an opportunity to continue building and maintaining relationships with their clients despite their circumstances.

  1. Changes in distribution

The COVID-19 pandemic revised how customers experience your business. Where previously everything was done predominantly in-person, things suddenly had to be moved to online channels.

The ability to adapt and change how businesses delivered their value proposition allowed them to stay alive and continue to succeed during a global pandemic.

How can you rethink how you go to market to be more competitive in these changing times while improving the experience your customers have with you?

  1. Finding new sources of income

The COVID-19 pandemic has forced business owners to find new and imaginative ways to profit during a crisis.

Do your existing customers require new products or services you can provide them? As you modify how you interact with customers and distribute your product, does this enable you to expand your geographic market?

Business owners must always be looking for opportunities to change and adapt in unprecedented scenarios.

We Can Help

The ability to find new ways to adapt and change during external or internal crises can make or break a business. Business owners must always be willing to take the necessary steps to adapt their business models to succeed.

At BTA, we can help you and your business every step of the way. Contact us at for more information.

About BTA:

We are business owners and advisors that offer consulting services to entrepreneurs. Working hands-on, we help develop and implement effective strategies that increase business value, growth and profitability, to prepare for the future.


Contact us to learn how we can help your company.